New THINK! campaign marks first anniversary of harsher mobile phone penalties

6 March 2018 Posted by

More than 26,000 motorists – including 500 novice drivers who had their licences revoked – have been caught using a mobile phone since tougher penalties came into force.


On 1 March 2017, the penalties for the offence doubled from £100 and three penalty points to £200 and six points.

To mark the first anniversary of the introduction of the new penalties, THINK! is highlighting the chances of being caught in a series of adverts which will run on radio, social media, on demand video and in shopping centres, as part of its ongoing campaign to raise awareness of the dangers of using a mobile phone while driving.

Road Safety GB is calling on drivers to ‘work out for themselves’ that it is ‘totally obvious you cannot do well two things at once’, and therefore using a mobile phone can lead to ‘life-changing or life-ending crash situations’

Road Safety Minister Jesse Norman said:

“The penalties for holding and using a mobile phone while driving have proven to be a strong deterrent, and more and more people are aware of just how dangerous this is.”

“But some motorists are still not only putting their own lives at risk, but the lives of others.”

“Everyone has a role to play to encourage drivers to put their phone away and not use it”while at the wheel.”


A further 1,997 motorists were handed fines as part of a national crackdown by traffic officers between 22 and 28 January 2018, which was choreographed by the National Police Chiefs’ Council. Of those caught, 74% were male.

Mobile Phone poster

About the Author

Simon, Research & Information Officer, Amethyst, Community Safety Team

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