Quit smoking rates in Cornwall highest ever

1 October 2017 Posted by

New Stoptober campaign urges even more to take the plunge

Fewer people in Cornwall are smoking with new data published today by the University College of London (UCL) showing a drop of almost 7% in smoking prevalence.

Ten years ago 21% of people in Cornwall smoked, but this has now fallen to 15.7%. In the last year alone, smoking prevalence fell by 2.5% and whilst still slightly higher than the national average, it has fallen by a greater percentage. In Cornwall and the Isles of Scilly approximately 80,000 people are smokers.

The report has been released as Cornwall Council and Public Health England launch the Stoptober quit smoking campaign which aims to encourage even more people to quit.

Robert West, Professor of Health Psychology and Director of Tobacco Studies at University College London, said:

“Quitting success rates this year are soaring. The advances and wider choice in effective quitting options, and stronger anti-smoking culture are fuelling this acceleration.

“Thinking about giving up may be daunting, but all the evidence shows there has never been an easier to time to stop. Quitting needn’t be the painful journey it used to be and the support you’ll get from Stoptober will increase your chances of succeeding.

“And for the first time, any smoker – no matter their sex, age, where they live, their background or type of job they do – has virtually the same chance of quitting successfully as the next person.”

The Stoptober quit smoking challenge has inspired over one and a half million quit attempts across England since 2012. The campaign is based on research that if you stop smoking for 28 days you are five times more likely to stop for good.

With Stoptober now in its sixth year, the UCL report reinforces that there has never been a better time to quit with:

  • better and more quitting aid options, with e-cigarettes now the most popular
  • more restrictions on smoking
  • the introduction of plain tobacco packaging
  • a stronger anti-smoking culture in England
  • supportive stop smoking campaigns such as Stoptober.

To support more people to quit, Cornwall Stop Smoking Service is offering anyone wishing to use vaping as a method of quitting support from a stop smoking adviser. Although the service cannot provide e-cigarettes, they can provide additional support to help people change their behaviours and habits.

Last year over half (53%) of all those taking part in the Stoptober campaign opted to use e-cigarettes as a quitting aid. This year the campaign will feature e-cigarettes in the TV ad and will do more to encourage and support smokers who are keen to try e-cigarettes to help them stop smoking.

Miriam Brenton, Stop Smoking team lead for Cornwall’s Health Promotion Service said: “With more and more people choosing vaping as a means to quitting we are really excited to extend our service to meet their needs by offering behavioural support alongside their use. We know that people are up to four times more likely to successfully quit with specialist help and support from services like ours. We want our service to be accessible for everyone wishing to make the change to improve their health.”

Russ Moody, Tobacco Control lead for PHE South West said:

“E-cigarettes are now the most popular way to quit in the country with half of all those taking part in Stoptober last year using an e-cigarette. The evidence is clear – vaping is at least 95% less harmful than smoking – a fraction of the risk. So if you’ve struggled with quitting before, an e-cigarette may be the best option for you.

“Don’t be put off if you’ve already made several attempts. Join up with Stoptober and benefit from free support direct to your phone, laptop or tablet via the Stoptober app, a daily email giving support or Facebook Message, free face-to-face support plus a raft of advice and information on the website. Search ‘Stoptober’ online and join the thousands of others who go smokefree once and for all this year.”

The Stoptober campaign starts on 1 October. Search ‘Stoptober’ online for all the support you need to quit.


About the Author

Simon, Research & Information Officer, Amethyst, Community Safety Team

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