Festive Alcohol Messaging

5 December 2019 Posted by

All this Autumn, Cornwall Public Health, Healthy Cornwall and Cornwall DAAT have been promoting the use of the ‘Drinks Meter’ app through our ‘One Too Many?’ campaign.

This will be promoted again within the 2019 ’What Will Your Drink Cost?’ festive messaging campaign, linking in with the Devon and Cornwall Police drink driving campaign.

In the first part of the campaign we have invited members of the public, especially people who feel that they are ‘normal’ drinkers, to make use of the self-monitoring ‘Drinks Meter’ app. This has been highlighted on our social media feeds, as well as on BBC Radio Cornwall.

As Christmas approaches we are going to use the “What will your drink cost?” campaign to post a series of short videos on social media.

These will focus on trusted groups of people who are involved in the safety and wellbeing of drinkers, such as Paramedics, A&E Nurses and Doctors, Police, and Fire fighters.

These people will bust common drinking myths, such as wrongly feeling that you are safe to drive early the next morning after a late drinking session, that walking home in the dark while drunk is safe, that coffee reduces the harmful impact of alcohol, that painkillers are a good idea when you’ve had lots of alcohol, and that being sick enables you to safely carry on drinking.

These video clips will be posted through December and into the New Year, and will also promote the Drinks Meter. This app which will help people to set themselves limits during the festive season, and to make sure they maintain or return to a sensible pattern in January.

 

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