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Smokefree Homes UK Campaign Success – 400,000 more adults now live in a smokefree home

Since 2007, the legislation introduced to prevent smoking in enclosed public places has protected many people from the dangers of second hand smoke. The legislation did not however include the family home, where it is estimated more than 5 million children under the age of 16 are exposed to the dangers of cigarette smoke.

This is why in May 2011, Smokefree South West developed a new campaign with an ambitious target – to more than halve the number of people smoking in the home from 22% (YouGov 2011) to 10% by 2015.

The campaign ran on TV, radio and online and was developed using in-depth research with smokers.

To complement the traditional media channels, partnerships with Local Authorities and commercial organisations were forged to ensure the campaign message was delivered also at a community level.

Cornwall Fire and Rescue service are supporting this campaign as not only does it benefit health but it reduces the risk of you having a fire in your home – you will see some of our Fire vehicles supporting this campaign in Cornwall.


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